OUR STORY

FASHION WITH PURPOSE

Our journey started with a desire to make a difference—through fashion, we can help create positive change for communities in need.

INSPIRED BY MY ROOTS

"Growing up in Cardiff, I witnessed poverty and homelessness firsthand—families struggling, people relying on food banks, and communities coming together to help. These experiences shaped me and sparked my desire to make a difference. With rising costs and shrinking public services, things have only gotten harder. Becoming a father strengthened my resolve to lead by example and show my son the power of giving back. Through REVOLV, I aim to use fashion to support both the planet and those in need."

Founder - Ryan Nicholls

IT STARTED WITH FRUSTRATION

I remember seeing clothes dumped in bins behind shops. Perfectly good pieces—just thrown away. At the same time, I’d walk past people sleeping rough in doorways, wearing t-shirts full of holes. That disconnect never sat right with me. I started thinking: what if we could close that gap? What if fashion could be part of the solution, not just the problem?

AN IDEA SCRIBBLED IN A NOTEBOOK

It wasn’t polished or perfect. Just a thought that kept coming back: a brand that encourages people to return what they don’t need, so someone else can wear it. That’s where the name came from—REVOLV. A loop. A movement. A quiet rebellion against waste.

NO SAMPLES. NO STOCK. JUST BELIEF.

This has been built slowly, step by step, while juggling work and family life. The foundations weren’t made from business plans—they were made from conversations with friends, seeing people’s reactions to the idea, and asking myself: is this something I’d be proud to show my son?

STILL THE BEGINNING.

We’re not a finished product. And I never want REVOLV to lose the heart it started with. If it ever becomes just a clothing brand, then I’ve missed the point. This isn’t about trends—it’s about purpose. And progress. And remembering where we started.